RIVER FALLS, Wis. – First National Bank of River Falls (FNBRF) has been named one of 11 organizations statewide to receive a 2025 Governor’s Financial Literacy Award, presented by Tony Evers at a ceremony held at the Wisconsin State Capitol.

FNBRF was selected as a recipient of the Legacy Award, a distinguished, lifetime recognition given to an organization whose purpose and heritage are deeply rooted in advancing financial literacy and capability. This award is intended to be conferred only once, underscoring the lasting impact of recipients’ work.

The Governor’s Financial Literacy Awards recognize individuals and organizations that demonstrate exceptional commitment to improving financial literacy, capability, and inclusion across Wisconsin. Recipients are selected by the Governor’s Council on Financial Literacy and Capability based on criteria including innovation, measurable impact, collaboration, and scalability.

“Financial education gives people the tools they need to achieve their goals and build a more secure future,” said Governor Evers. “These organizations are doing important work to strengthen the financial well-being of communities across our state.”

Since its founding in 1904, First National Bank of River Falls has made financial literacy the cornerstone of its mission—serving not only as a community bank, but as a trusted educator, advocate, and partner in improving financial well-being across western Wisconsin. Over more than 120 years, the bank’s initiatives have reached thousands of individuals, from youth to seniors, through strong partnerships with local schools, universities, libraries, law enforcement, and community organizations.

For over 20 consecutive years, FNBRF has been recognized by the Wisconsin Bankers Foundation with the Excellence in Financial Education Award, further reinforcing its long-standing leadership in financial education.

“Financial literacy isn’t just something we support—it’s part of who we are,” said Jeff Johnson, President and CEO of First National Bank of River Falls. “We are committed to helping individuals and families build confidence in their financial decisions. This recognition is truly a reflection of our employees’ passion for serving and educating our communities.”

FNBRF’s approach focuses on making financial education accessible, relatable, and engaging through hands-on learning experiences tailored to all ages.

“We see every day how powerful financial education can be,” said Amy Weiss, Vice President – Marketing Officer. “Whether it’s a second grader learning how to save or a senior protecting themselves from scams, these moments matter. This award validates the importance of meeting people where they are and making financial literacy approachable.”

A full list of the 2025 Governor’s Financial Literacy Award recipients is available online.

About First National Bank of River Falls

First National Bank of River Falls has been serving the community since 1904. As a locally owned and operated community bank, FNBRF is committed to helping customers achieve financial success while strengthening the communities it serves. Through its deep-rooted commitment to financial literacy, the bank continues to provide meaningful education and resources that empower individuals and families across all stages of life.