For Immediate Release: April 14^th, 2026

River Falls & Prescott, Wis. – To celebrate the connections between local businesses, non-profit organizations, schools, and families and their hometown community bank, First National Bank of River Falls is recognizing the Power of Community Week, April 20–25, 2026, during National Community Banking Month and National Financial Literacy and Capability Month.

“We are proud to be part of the strong, vibrant communities we serve,” said Jeff Johnson, President & CEO, Board Chair of First National Bank of River Falls. “During Power of Community Week, we’re taking the opportunity to show extra appreciation for the places our customers, employees, and neighbors call home.”

The purpose of Power of Community Week is to highlight the longstanding tradition of local hometown community banking. We urge consumers, small business owners, farmers, and community leaders to learn more about the relationship community banks have with the communities that are not only home to our bank, but also our families and our livelihoods. The role banks play in building strong communities, and the quality products and personal services we provide, give our customers the support they need to succeed.

First National Bank of River Falls is proud to serve our community year-round, and some of the activities the bank will be engaging in during the Power of Community Week include:

Shred to Fed Day | April 11^th, 2026

Shred to Fed Day is a community event that helps individuals safely dispose of confidential documents while giving back. In addition to secure shredding services, we collect non-perishable food, personal care items, and monetary donations to support local food pantries—turning everyday protection into meaningful impact. 

River Falls Branch, 8:30 AM – 10:30 AM

Prescott Branch, 11:00 AM – 12:00 PM

17^th Annual FNBRF Shoe Some Love 5K | April 17^th, 2026

The 17th Annual Shoe Some Love 5K is a community-driven run/walk that brings people together for a meaningful cause. 100% of proceeds go toward providing brand-name athletic shoes to children in need in the communities we serve—helping kids step confidently into school and everyday life. Learn more and register here: www.shoesomelove.com

Registration: 7:30 AM

Race Start: 8:00 AM

First National Bank of River Falls Parking Lot

Financial Literacy | All year long

Financial literacy starts early and grows over a lifetime. Through partnerships with local schools, youth groups, retirement communities, colleges, and businesses, we provide engaging, age-appropriate lessons that help people of all ages build confidence in managing money—saving, spending wisely, protecting what they’ve earned, and planning for the future.

Financial Literacy Library | Coming soon

Financial literacy takes a village, and FNBRF is proud to be a resource. Our employees are contributing monetary donations to help build a Financial Literacy Library filled with books, games, and conversation cards designed to grow financial knowledge for all ages. The library will be unveiled at the end of Power of Community Week.

“The Power of Community Week highlights the collective impact of Wisconsin’s banking industry,” said Rose Oswald Poels, president and CEO of the Wisconsin Bankers Association. “Bank employees tailor their efforts to the individual needs of their areas — from giving financial literacy presentations in local schools to running food drives to volunteering in nursing homes — it shows how passionate they are about helping their neighbors.”

For more information on the Power of Community Week and to see an interactive map of service initiatives around the state, please visit www.wisbank.com/BanksPowerWI.

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About First National Bank of River Falls
First National Bank of River Falls is an independently owned and operated community bank in Western Wisconsin, founded in 1904 with two office locations in River Falls and Prescott. They are members of the Independent Community Bankers Association and Wisconsin Bankers Association. First National Bank of River Falls strives to exceed customer expectations with integrity and commitment. Holding all employees to this high standard is why First National Bank of River Falls has made such an impact in its communities. Visit www.fnbrf.com to learn more.

©2026 Member FDIC. Equal Housing Lender.

 

About the Wisconsin Bankers Association
Founded in 1892, the Wisconsin Bankers Association is the state’s largest financial industry trade association, representing 180 commercial banks and savings institutions, their branches, and nearly 30,000 employees. The Association represents banks of all sizes in Wisconsin, and 96 percent of banks in the state are WBA members. To learn more, please visit www.wisbank.com.

 

About the Wisconsin Bankers Foundation
The Wisconsin Bankers Foundation (WBF) is a Wisconsin non-profit organization dedicated to promoting financial literacy and capability to the public. WBF works to empower consumers' financial decisions through education, scholarships, and research. (IRS Public Charity Employer Identification Number 46-3791061)