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Our Mission

In 1904 the Smith Family had a vision to create a community bank with you, the customer in mind. Over 100 years later, First National Bank of River Falls continues to be locally owned and operated while proudly serving the Pierce and St. Croix County area. Click here if you are interested in more about our history. 

First National Bank of River Falls Mission Statement

To be a top performing independent community bank that strives to exceed customer, shareholder, and employee expectations with integrity and commitment.

The First National Bank of River Falls and Smith family generously support local causes, organizations, and non-profits. We believe our contributions can help your families live, work and play in a better place. 

Click here to access our Charitable Giving Form.

A Message from the President

I want to welcome you to the First National Bank of River Falls! As President and Chief Executive Officer at First National Bank of River Falls, I am honored to be a part of a financial institution that cares. FNBRF delivers the personalized service that customers expect. We take care of our customers, employees and our communities. That is what sets us apart.

Time is valuable in our busy lives. In addition to banking local, our customers have more convenient, easy to use options for banking anytime, from anywhere. Check balances, transfer funds, pay bills, and deposit checks - it's all available at your fingertips with our Online and Mobile Banking products. 

I hope you find an extension of the service we provide right here on our website. You'll find online applications for loans and deposit products, calculators to help you make good financial decisions, a chat service during weekday business hours to provide you with an even more convenient customer service experience, and educational information to keep you continually updated. I would also encourage you to follow us on social media. We are active on Facebook, Twitter, YouTube and Blogger. It's proved to be a fun place to share pictures, events, and local happenings from our area.

If you are a current customer, thank you for your business and for being a part of the First National family. If you are not a customer, we would appreciate the opportunity to show you the "First National Difference."

Feel free to stop by or contact us with any questions you may have.


President & CEO

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