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2007 was an exciting year for First National. The changing economy was a major challenge. Motivating us was increased competition in our marketplace & fast paced technology advancements. Economy, technology, competition, & increased banking regulations resulted in the year going by very quickly. The Bank remains strongly committed to positioning its resources behind our customers and our community. This approach has helped the Bank prosper. The Bank's assets are currently at more than $266 million while maintaining a strong capital level. This in turn means the Bank has the resources to support the financial needs of a growing community . . . for both its residents and businesses. January of 2007 marked the opening of our UW-River Falls Branch. We have been pleased with its growth & hope for an even better year in 2008. We are very proud to announce that we opened another branch in December 2007 in New Richmond, WI. We feel the community has a need for a community bank that has expertise in business banking like First National can offer. We are certain our local, fast decision making & personal service can help us grow quickly. In the fourth quarter of 2007 the Bank partnered with Investment Centers of America to offer a wide array of investment services. ICA is an investment broker dealer with local advisors. We feel that this will help us better serve all the financial needs of our customers. The Bank also supports the community through the activities of its employees. We encourage and support employees' membership in local organizations and efforts in a multitude of philanthropic projects. We also supported educational opportunities for our employees. Being a local family-owned organization makes this a special place to work. The owners share our commitment to the customers and communities we serve. I invite you to take a brief look at the financial results for 2007 and the progress of the Bank. We remain firmly dedicated to our mission statement . . . . Improving our communities, responding to our customer needs, supporting and developing our staff, while remaining a top performing Bank. We are looking forward to all the challenges of 2008. Thank you for your support and business. Please feel free to call or stop by.
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